Holemaking > Drilling & Drill Bits (ET04) - (127278 Products)
Brand: Norton / Part #: 66260395517
Item #: 87382628
Brand: Norton
Model #: 66260395517Product Specifications
Drill Bit Size (Inch)
11/16
Flute Length (Decimal Inch)
0.0100
Coating/Finish
Diamond
Coolant Through
Yes
Drill Point Angle
90
Cutting Direction
Right Hand
Number Of Flutes
0
Series
M
Overall Length (Decimal Inch)
0.6880
Flute Type
Straight
Shank Type
Straight
Shank Diameter (Decimal Inch)
0.0400
Shank Length (Decimal Inch)
0.0490
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Norton / Part #: 66260395518
Item #: 12939153
Brand: Norton
Model #: 66260395518Product Specifications
Drill Bit Size (Inch)
13/16
Flute Length (Decimal Inch)
0.0120
Coating/Finish
Diamond
Coolant Through
Yes
Drill Point Angle
90
Cutting Direction
Right Hand
Number Of Flutes
0
Series
M
Overall Length (Decimal Inch)
0.8130
Flute Type
Straight
Shank Type
Straight
Shank Diameter (Decimal Inch)
0.0400
Shank Length (Decimal Inch)
0.0560
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4142928
Item #: 99823551
Brand: Widia
Model #: 4142928Product Specifications
Drill Bit Size (mm)
4.10
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
74.0000
Flute Length (mm)
36.00
Series
VDS402
Tool Application
Drilling
Flute Length x Diamter Ratio
7
Flute By Diameter Ratio
7xD
Shank Diameter (mm)
6.0000
Maximum Drilling Depth (mm)
29.00
Shank Length (mm)
36.000
Number of Flats
2
Drill Point Length (mm)
0.67
Drill Bit Diameter Tolerance
-0.012000 to 0.000000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4142937
Item #: 99822496
Brand: Widia
Model #: 4142937Product Specifications
Drill Bit Size (mm)
4.30
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
74.0000
Flute Length (mm)
36.00
Series
VDS402
Tool Application
Drilling
Flute Length x Diamter Ratio
6
Flute By Diameter Ratio
6xD
Shank Diameter (mm)
6.0000
Maximum Drilling Depth (mm)
29.00
Shank Length (mm)
36.000
Number of Flats
2
Drill Point Length (mm)
0.71
Drill Bit Diameter Tolerance
-0.012000 to 0.000000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4142931
Item #: 99823254
Brand: Widia
Model #: 4142931Product Specifications
Drill Bit Size (mm)
4.20
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
74.0000
Flute Length (mm)
36.00
Series
VDS401
Tool Application
Drilling
Flute Length x Diamter Ratio
6
Flute By Diameter Ratio
6xD
Shank Diameter (mm)
6.0000
Maximum Drilling Depth (mm)
29.00
Shank Length (mm)
36.000
Number of Flats
2
Drill Point Length (mm)
0.69
Drill Bit Diameter Tolerance
-0.012000 to 0.000000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4142934
Item #: 99823122
Brand: Widia
Model #: 4142934Product Specifications
Drill Bit Size (Decimal Inch)
0.1660
Drill Bit Size (Wire)
#19
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (Decimal Inch)
2.9134
Flute Length (Decimal Inch)
1.4173
Series
VDS402
Tool Application
Drilling
Flute Length x Diamter Ratio
6
Flute By Diameter Ratio
6xD
Maximum Drilling Depth (Decimal Inch)
1.1417
Shank Length (Decimal Inch)
1.4173
Number of Flats
2
Drill Point Length (Decimal Inch)
0.0272
Drill Bit Diameter Tolerance
-0.000500 to 0.000000 in
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4142912
Item #: 99811192
Brand: Widia
Model #: 4142912Product Specifications
Drill Bit Size (Decimal Inch)
0.1590
Drill Bit Size (Wire)
#21
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (Decimal Inch)
2.9134
Flute Length (Decimal Inch)
1.4173
Series
VDS402
Tool Application
Drilling
Flute Length x Diamter Ratio
7
Flute By Diameter Ratio
7xD
Maximum Drilling Depth (Decimal Inch)
1.1417
Shank Length (Decimal Inch)
1.4173
Number of Flats
2
Drill Point Length (Decimal Inch)
0.0260
Drill Bit Diameter Tolerance
-0.000500 to 0.000000 in
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4142971
Item #: 10928000
Brand: Widia
Model #: 4142971Product Specifications
Drill Bit Size (Decimal Inch)
0.1890
Drill Bit Size (Wire)
#12
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (Decimal Inch)
3.2300
Flute Length (Decimal Inch)
1.7300
Series
VDS402
Tool Application
Drilling
Flute Length x Diamter Ratio
7
Flute By Diameter Ratio
7xD
Maximum Drilling Depth (Decimal Inch)
1.3800
Shank Length (Decimal Inch)
1.4200
Number of Flats
2
Drill Point Length (Decimal Inch)
0.0310
Drill Bit Diameter Tolerance
-0.000500 to 0.000000 in
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4157973
Item #: 99826927
Brand: Widia
Model #: 4157973Product Specifications
Drill Bit Size (Decimal Inch)
0.1250
Drill Bit Size (Inch)
1/8
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
Uncoated
Drill Point Angle (Degrees)
130
Spiral Type
Straight
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (Decimal Inch)
2.5984
Flute Length (Decimal Inch)
1.1024
Series
TDG532
Tool Application
Drilling
Flute Length x Diamter Ratio
7
Flute By Diameter Ratio
7xD
Maximum Drilling Depth (Decimal Inch)
0.9055
Shank Length (Decimal Inch)
1.4173
Number of Flats
2
Drill Point Length (Decimal Inch)
0.0291
Drill Bit Diameter Tolerance
0.000000 to 0.000500 in
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WN10HD
Material Grade
WN10HD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4157988
Item #: 99829822
Brand: Widia
Model #: 4157988Product Specifications
Drill Bit Size (mm)
4.00
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
Uncoated
Drill Point Angle (Degrees)
130
Spiral Type
Straight
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
74.0000
Flute Length (mm)
36.00
Series
TDG532
Tool Application
Drilling
Flute Length x Diamter Ratio
7
Flute By Diameter Ratio
7xD
Shank Diameter (mm)
6.0000
Maximum Drilling Depth (mm)
29.00
Shank Length (mm)
36.000
Number of Flats
2
Drill Point Length (mm)
0.86
Drill Bit Diameter Tolerance
0.001000 to 0.013000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WN10HD
Material Grade
WN10HD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Hertel / Part #: CBDD-12
Item #: 16692303
Brand: Hertel
Model #: CBDD-12Product Specifications
Drill Bit Size (Inch)
15/64
Drill Bit Size (Decimal Inch)
0.2344
Tool Material
Solid Carbide
Cutting Direction
Right Hand
Coating/Finish
TiN
Drill Point Angle
135
Spiral Type
Slow
Flute Type
Spiral
Point Type
Split
Coolant Through
No
Shank Type
Straight-Cylindrical
Number Of Flutes
2
Overall Length (Inch)
2-7/16
Web Thinning
Web-Thinned
Web Configuration
Parallel
Maximum Drilling Depth (Decimal Inch)
2.4375
Shank Length (Inch)
1-1/8
Drill Bit Diameter Tolerance
+0.0000 to -0.0005 in
Flute Length (Inch)
1-5/16
Drill Bit Size Range (Decimal Inch)
0.2000 to 0.2500
Material Grade
C2
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4148240
Item #: 99822504
Brand: Widia
Model #: 4148240Product Specifications
Drill Bit Size (mm)
9.50
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
No
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
103.0000
Flute Length (mm)
61.00
Series
VDS202
Tool Application
Drilling
Flute Length x Diamter Ratio
5
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
10.0000
Maximum Drilling Depth (mm)
49.00
Shank Length (mm)
40.000
Number of Flats
2
Drill Point Length (mm)
1.62
Drill Bit Diameter Tolerance
-0.015000 to 0.000000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4148239
Item #: 99823130
Brand: Widia
Model #: 4148239Product Specifications
Drill Bit Size (mm)
9.40
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
No
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
103.0000
Flute Length (mm)
61.00
Series
VDS202
Tool Application
Drilling
Flute Length x Diamter Ratio
5
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
10.0000
Maximum Drilling Depth (mm)
49.00
Shank Length (mm)
40.000
Number of Flats
2
Drill Point Length (mm)
1.60
Drill Bit Diameter Tolerance
-0.015000 to 0.000000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4148234
Item #: 99823239
Brand: Widia
Model #: 4148234Product Specifications
Drill Bit Size (mm)
9.10
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
No
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
103.0000
Flute Length (mm)
61.00
Series
VDS202
Tool Application
Drilling
Flute Length x Diamter Ratio
5
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
10.0000
Maximum Drilling Depth (mm)
49.00
Shank Length (mm)
40.000
Number of Flats
2
Drill Point Length (mm)
1.55
Drill Bit Diameter Tolerance
-0.015000 to 0.000000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4148237
Item #: 99823528
Brand: Widia
Model #: 4148237Product Specifications
Drill Bit Size (mm)
9.30
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
No
Shank Type
Cylindrical
Number of Flutes
2
Overall Length (mm)
103.0000
Flute Length (mm)
61.00
Series
VDS202
Tool Application
Drilling
Flute Length x Diamter Ratio
5
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
10.0000
Maximum Drilling Depth (mm)
49.00
Shank Length (mm)
40.000
Number of Flats
2
Drill Point Length (mm)
1.58
Drill Bit Diameter Tolerance
-0.015000 to 0.000000 mm
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4148235
Item #: 99823544
Brand: Widia
Model #: 4148235Product Specifications
Drill Bit Size (Decimal Inch)
0.3594
Drill Bit Size (Inch)
23/64
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
No
Shank Type
Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.3937
Overall Length (Decimal Inch)
4.0551
Flute Length (Decimal Inch)
2.4016
Series
VDS202
Tool Application
Drilling
Flute Length x Diamter Ratio
5
Flute By Diameter Ratio
5xD
Maximum Drilling Depth (Decimal Inch)
1.9291
Shank Length (Decimal Inch)
1.5748
Number of Flats
2
Drill Point Length (Decimal Inch)
0.0610
Drill Bit Diameter Tolerance
-0.000600 to 0.000000 in
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Widia / Part #: 4142996
Item #: 97855134
Brand: Widia
Model #: 4142996Product Specifications
Drill Bit Size (Decimal Inch)
0.2031
Drill Bit Size (Inch)
13/64
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Standard
Coolant Through
Yes
Shank Type
Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (Decimal Inch)
3.2300
Flute Length (Decimal Inch)
1.7300
Series
VDS402
Tool Application
Drilling
Flute Length x Diamter Ratio
6
Flute By Diameter Ratio
6xD
Maximum Drilling Depth (Decimal Inch)
1.3800
Shank Length (Decimal Inch)
1.4200
Number of Flats
2
Drill Point Length (Decimal Inch)
0.0340
Drill Bit Diameter Tolerance
-0.000500 to 0.000000 in
Tool Performance
General Purpose
Double Margin
No
Drill Bit Grade
WU25PD
Material Grade
WU25PD
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Emuge / Part #: TA219744.0476
Item #: 94315967
Brand: Emuge
Model #: TA219744.0476Product Specifications
Drill Bit Size (Decimal Inch)
0.1875
Drill Bit Size (Inch)
3/16
Drill Bit Size (mm)
4.76
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Self Centering
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (mm)
82.0000
Overall Length (Decimal Inch)
3.2283
Flute Length (mm)
44.00
Flute Length (Decimal Inch)
1.7323
Series
TA219744
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
6.0000
Maximum Drilling Depth (Decimal Inch)
1.3780
Maximum Drilling Depth (mm)
35.00
Shank Length (mm)
36.000
Shank Length (Decimal Inch)
1.4173
Drill Point Length (mm)
1.00
Drill Bit Diameter Tolerance
m7
Web Thinning
Web-Thinned
Web Configuration
Tapered
Tool Performance
High Performance
Specification Number
DIN 6537 L
Double Margin
Yes
Drill Bit Grade
High Performance
Material Grade
Sub Micrograin
Specification Designation
DIN
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Emuge / Part #: TA219744.0556
Item #: 94326071
Brand: Emuge
Model #: TA219744.0556Product Specifications
Drill Bit Size (Decimal Inch)
0.2187
Drill Bit Size (Inch)
7/32
Drill Bit Size (mm)
5.55
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Self Centering
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (mm)
82.0000
Overall Length (Decimal Inch)
3.2283
Flute Length (mm)
44.00
Flute Length (Decimal Inch)
1.7323
Series
TA219744
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
6.0000
Maximum Drilling Depth (Decimal Inch)
1.3780
Maximum Drilling Depth (mm)
35.00
Shank Length (mm)
36.000
Shank Length (Decimal Inch)
1.4173
Drill Point Length (mm)
1.10
Drill Bit Diameter Tolerance
m7
Web Thinning
Web-Thinned
Web Configuration
Tapered
Tool Performance
High Performance
Specification Number
DIN 6537 L
Double Margin
Yes
Drill Bit Grade
High Performance
Material Grade
Sub Micrograin
Specification Designation
DIN
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Brand: Emuge / Part #: TA219744.0511
Item #: 94338043
Brand: Emuge
Model #: TA219744.0511Product Specifications
Drill Bit Size (Decimal Inch)
0.2010
Drill Bit Size (Wire)
#7
Drill Bit Size (mm)
5.11
Drill Bit Material
Solid Carbide
Cutting Direction
Right Hand
Drill Bit Finish/Coating
TiAlN
Drill Point Angle (Degrees)
140
Spiral Type
Regular
Flute Type
Spiral
Point Type
Self Centering
Coolant Through
Yes
Shank Type
Straight-Cylindrical
Number of Flutes
2
Shank Diameter (Decimal Inch)
0.2362
Overall Length (mm)
82.0000
Overall Length (Decimal Inch)
3.2283
Flute Length (mm)
44.00
Flute Length (Decimal Inch)
1.7323
Series
TA219744
Flute Length x Diamter Ratio
5xD
Flute By Diameter Ratio
5xD
Shank Diameter (mm)
6.0000
Maximum Drilling Depth (Decimal Inch)
1.3780
Maximum Drilling Depth (mm)
35.00
Shank Length (mm)
36.000
Shank Length (Decimal Inch)
1.4173
Drill Point Length (mm)
1.00
Drill Bit Diameter Tolerance
m7
Web Thinning
Web-Thinned
Web Configuration
Tapered
Tool Performance
High Performance
Specification Number
DIN 6537 L
Double Margin
Yes
Drill Bit Grade
High Performance
Material Grade
Sub Micrograin
Specification Designation
DIN
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It