BES 2023 $10+ Products - (25001 Products)
RE1-.7503.253.25Z6125C6
Item #: IC079589975
Brand: Ingersoll
Model #: 9589975
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 3/4″ |
| Application | Helical Interpolation | Rampdown | Shouldering |
| Connection Diameter Machine Side (DCONMS) | 3/4″ |
| Ramping Angle Maximum (RMPX) | 1.5 Degrees |
| Depth of Cut Maximum (APMX) | 3-1/4″ |
| Body Material | Steel |
| Overall Length (OAL) | 6″ |
| Decimal Equivalent | 0.75″ |
| Flute Count (NOF) | 6 |
| Measurement Type | Inch |
| Flute Helix Angle (FHA) | 38 Degrees |
| Corner Radius (RE) / Chamfer Width (CHW) | 0.125″ |
| End Shape | Square |
| Tool Cutting Edge Angle (KAPR) | 90 Degrees |
| Usable Length (LU) | 3-1/4″ |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
RE1-.7504.124.12Z6000W7
Item #: IC079592011
Brand: Ingersoll
Model #: 9592011
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 3/4″ |
| Usable Length (LU) | 4-1/8″ |
| Connection Diameter Machine Side (DCONMS) | 3/4″ |
| Application | Helical Interpolation | Rampdown | Shouldering |
| Depth of Cut Maximum (APMX) | 4-1/8″ |
| Ramping Angle Maximum (RMPX) | 1.5 Degrees |
| Overall Length (OAL) | 7″ |
| Body Material | Steel |
| Flute Count (NOF) | 6 |
| Decimal Equivalent | 0.75″ |
| Flute Helix Angle (FHA) | 38 Degrees |
| Measurement Type | Inch |
| End Shape | Square |
| Tool Cutting Edge Angle (KAPR) | 90 Degrees |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
1X1X1 1/8X3X5 1/2 .03 CARB EM 5AN2
Item #: WK403683931
Brand: Widia
Model #: 3683931
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Flute Helix Angle (FHA) | CW|45 Degrees |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Shank Type | Round |
| Depth of Cut Maximum (APMX) | 1-1/8″ |
| End Shape | Corner Radius |
| Overall Length (OAL) | 5-1/2″ |
| Usable Length (LU) | 3″ |
| Cutting Edge Material | Carbide |
| Corner Radius (RE) | 0.03″ |
| Coating | Uncoated |
| Grade | UNCOATED |
| Flute Count (NOF) | 2 |
| Decimal Equivalent | 1″ |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
ECI-5 1.-1.5W.015VF4 IC608
Item #: EH563408435
Brand: Iscar
Model #: 3408435
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | Helical Interpolation | Plunging & Recessing | Rampdown | Shouldering | Slotting |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 0.015″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90 Degrees |
| Cutting Edge Material | Carbide |
| Maximum Feed per Tooth (fz(max)) | 0.0068 ″/tooth |
| Coating | AlTiCrSiN |
| Minimum Feed per Tooth (fz(min)) | 0.0026 ″/tooth |
| Flute Count (NOF) | 5 |
| Body Material | Carbide |
| Shank Type | Weldon |
| Decimal Equivalent | 1″ |
| End Shape | Corner Radius |
| Measurement Type | Inch |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
ECI-5 1.-1.5W.03VF4 IC608
Item #: EH563408436
Brand: Iscar
Model #: 3408436
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | Helical Interpolation | Plunging & Recessing | Rampdown | Shouldering | Slotting |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 0.03″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90 Degrees |
| Cutting Edge Material | Carbide |
| Maximum Feed per Tooth (fz(max)) | 0.0068 ″/tooth |
| Coating | AlTiCrSiN |
| Minimum Feed per Tooth (fz(min)) | 0.0026 ″/tooth |
| Flute Count (NOF) | 5 |
| Body Material | Carbide |
| Shank Type | Weldon |
| Decimal Equivalent | 1″ |
| End Shape | Corner Radius |
| Measurement Type | Inch |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
EM 3AP9 20X20X60X150 R0,5
Item #: WK406853455
Brand: Widia
Model #: 6853455
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 20 mm |
| Ramping Angle Maximum (RMPX) | 45 Degrees |
| Connection Diameter Machine Side (DCONMS) | 20 mm |
| Neck Diameter (DN) | 18.8 mm |
| Depth of Cut Maximum (APMX) | 60 mm |
| Head Length (LH) | 60 mm |
| Overall Length (OAL) | 150 mm |
| Coolant Supply Property (CSP) | External |
| Cutting Edge Material | Carbide |
| Body Material | Carbide |
| Coating | Uncoated |
| Style | Finishing |
| Flute Count (NOF) | 3 |
| Measurement Type | Metric |
| Flute Helix Angle (FHA) | 36 Degrees |
| Series/List # | 3AP9 |
| Shank Type | Straight | Cylindrical |
| Shank Length (LS) | 69.4 mm |
| End Shape | Radius |
| Cutting Direction (HAND) | Right Hand |
| Usable Length (LU) | 80 mm |
| Single / Double End | Single End |
| Applicable Material | Aluminum / Non-Ferrous Materials |
| Center Cutting | Yes |
| Corner Chamfer Width (CHW) | 0.5 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
EM 3AP9 20X20X60X150 R1,5
Item #: WK406853456
Brand: Widia
Model #: 6853456
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 20 mm |
| Ramping Angle Maximum (RMPX) | 45 Degrees |
| Connection Diameter Machine Side (DCONMS) | 20 mm |
| Neck Diameter (DN) | 18.8 mm |
| Depth of Cut Maximum (APMX) | 60 mm |
| Head Length (LH) | 60 mm |
| Overall Length (OAL) | 150 mm |
| Coolant Supply Property (CSP) | External |
| Cutting Edge Material | Carbide |
| Body Material | Carbide |
| Coating | Uncoated |
| Style | Finishing |
| Flute Count (NOF) | 3 |
| Measurement Type | Metric |
| Flute Helix Angle (FHA) | 36 Degrees |
| Series/List # | 3AP9 |
| Shank Type | Straight | Cylindrical |
| Shank Length (LS) | 69.4 mm |
| End Shape | Radius |
| Cutting Direction (HAND) | Right Hand |
| Usable Length (LU) | 80 mm |
| Single / Double End | Single End |
| Applicable Material | Aluminum / Non-Ferrous Materials |
| Center Cutting | Yes |
| Corner Chamfer Width (CHW) | 1.5 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
EM 3AP9 20X20X60X150 R2
Item #: WK406853457
Brand: Widia
Model #: 6853457
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 20 mm |
| Ramping Angle Maximum (RMPX) | 45 Degrees |
| Connection Diameter Machine Side (DCONMS) | 20 mm |
| Neck Diameter (DN) | 18.8 mm |
| Depth of Cut Maximum (APMX) | 60 mm |
| Head Length (LH) | 60 mm |
| Overall Length (OAL) | 150 mm |
| Coolant Supply Property (CSP) | External |
| Cutting Edge Material | Carbide |
| Body Material | Carbide |
| Coating | Uncoated |
| Style | Finishing |
| Flute Count (NOF) | 3 |
| Measurement Type | Metric |
| Flute Helix Angle (FHA) | 36 Degrees |
| Series/List # | 3AP9 |
| Shank Type | Straight | Cylindrical |
| Shank Length (LS) | 69.4 mm |
| End Shape | Radius |
| Cutting Direction (HAND) | Right Hand |
| Usable Length (LU) | 80 mm |
| Single / Double End | Single End |
| Applicable Material | Aluminum / Non-Ferrous Materials |
| Center Cutting | Yes |
| Corner Chamfer Width (CHW) | 2 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
EM 3AP9 20X20X60X150 R3
Item #: WK406853458
Brand: Widia
Model #: 6853458
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 20 mm |
| Ramping Angle Maximum (RMPX) | 45 Degrees |
| Connection Diameter Machine Side (DCONMS) | 20 mm |
| Neck Diameter (DN) | 18.8 mm |
| Depth of Cut Maximum (APMX) | 60 mm |
| Head Length (LH) | 60 mm |
| Overall Length (OAL) | 150 mm |
| Coolant Supply Property (CSP) | External |
| Cutting Edge Material | Carbide |
| Body Material | Carbide |
| Coating | Uncoated |
| Style | Finishing |
| Flute Count (NOF) | 3 |
| Measurement Type | Metric |
| Flute Helix Angle (FHA) | 36 Degrees |
| Series/List # | 3AP9 |
| Shank Type | Straight | Cylindrical |
| Shank Length (LS) | 69.4 mm |
| End Shape | Radius |
| Cutting Direction (HAND) | Right Hand |
| Usable Length (LU) | 80 mm |
| Single / Double End | Single End |
| Applicable Material | Aluminum / Non-Ferrous Materials |
| Center Cutting | Yes |
| Corner Chamfer Width (CHW) | 3 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
EM 3AP9 20X20X60X150 R4
Item #: WK406853459
Brand: Widia
Model #: 6853459
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 20 mm |
| Ramping Angle Maximum (RMPX) | 45 Degrees |
| Connection Diameter Machine Side (DCONMS) | 20 mm |
| Neck Diameter (DN) | 18.8 mm |
| Depth of Cut Maximum (APMX) | 60 mm |
| Head Length (LH) | 60 mm |
| Overall Length (OAL) | 150 mm |
| Coolant Supply Property (CSP) | External |
| Cutting Edge Material | Carbide |
| Body Material | Carbide |
| Coating | Uncoated |
| Style | Finishing |
| Flute Count (NOF) | 3 |
| Measurement Type | Metric |
| Flute Helix Angle (FHA) | 36 Degrees |
| Series/List # | 3AP9 |
| Shank Type | Straight | Cylindrical |
| Shank Length (LS) | 69.4 mm |
| End Shape | Radius |
| Cutting Direction (HAND) | Right Hand |
| Usable Length (LU) | 80 mm |
| Single / Double End | Single End |
| Applicable Material | Aluminum / Non-Ferrous Materials |
| Center Cutting | Yes |
| Corner Chamfer Width (CHW) | 4 mm |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
6 Flute - Corner Radius - 0.7500″ (3/4) Cutter DIA × 0.7500″ (3/4) Shank DIA × 0.0600″ Radius × 2.2500″ (2-1/4) LOC × 5.0000″ (5) OAL - TPLUS Coated
Item #: HS1084357
Brand: Helical Solutions
Model #: 84357
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 3/4″ |
| Shank Type | Cylindrical |
| Connection Diameter Machine Side (DCONMS) | 3/4″ |
| Corner Radius (RE) | .06″ |
| Depth of Cut Maximum (APMX) | 2-1/4″ |
| Decimal Equivalent | 0.75″ |
| Overall Length (OAL) | 5″ |
| Measurement Type | Inch |
| Cutting Edge Material | Carbide |
| Center Cutting | Yes |
| Flute Count (NOF) | 6 |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
22 × 20 × 45 × 100 mm 2 Flute Square End Carbide End Mill-Plain Shank
Item #: YG34SEME35220
Brand: YG-1 Cutting Tools
Model #: SEME35220
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 22 mm |
| Flute Helix Angle (FHA) | 30 Degrees |
| Connection Diameter Machine Side (DCONMS) | 20 mm |
| Shank Type | Plain |
| Depth of Cut Maximum (APMX) | 45 mm |
| End Shape | Square |
| Overall Length (OAL) | 100 mm |
| Decimal Equivalent | 0.8661″ |
| Cutting Edge Material | Carbide |
| Measurement Type | Metric |
| Flute Count (NOF) | 2 |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
ECI-5 1.-1.5W.06VF4 IC608
Item #: EH563408437
Brand: Iscar
Model #: 3408437
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | Helical Interpolation | Plunging & Recessing | Rampdown | Shouldering | Slotting |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 0.06″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90 Degrees |
| Cutting Edge Material | Carbide |
| Maximum Feed per Tooth (fz(max)) | 0.0068 ″/tooth |
| Coating | AlTiCrSiN |
| Minimum Feed per Tooth (fz(min)) | 0.0026 ″/tooth |
| Flute Count (NOF) | 5 |
| Body Material | Carbide |
| Shank Type | Weldon |
| Decimal Equivalent | 1″ |
| End Shape | Corner Radius |
| Measurement Type | Inch |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
ECI-5 1.-1.5W.09VF4 IC608
Item #: EH563408438
Brand: Iscar
Model #: 3408438
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | Helical Interpolation | Plunging & Recessing | Rampdown | Shouldering | Slotting |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 0.09″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90 Degrees |
| Cutting Edge Material | Carbide |
| Maximum Feed per Tooth (fz(max)) | 0.0068 ″/tooth |
| Coating | AlTiCrSiN |
| Minimum Feed per Tooth (fz(min)) | 0.0026 ″/tooth |
| Flute Count (NOF) | 5 |
| Body Material | Carbide |
| Shank Type | Weldon |
| Decimal Equivalent | 1″ |
| End Shape | Corner Radius |
| Measurement Type | Inch |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
ECI-5 1.-1.5W.125VF4 IC608
Item #: EH563408439
Brand: Iscar
Model #: 3408439
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | Helical Interpolation | Plunging & Recessing | Rampdown | Shouldering | Slotting |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 1/8″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90 Degrees |
| Cutting Edge Material | Carbide |
| Maximum Feed per Tooth (fz(max)) | 0.0068 ″/tooth |
| Coating | AlTiCrSiN |
| Minimum Feed per Tooth (fz(min)) | 0.0026 ″/tooth |
| Flute Count (NOF) | 5 |
| Body Material | Carbide |
| Shank Type | Weldon |
| Decimal Equivalent | 1″ |
| End Shape | Corner Radius |
| Measurement Type | Inch |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
EBI-5 1.-1.5WVF4 IC608
Item #: EH563408502
Brand: Iscar
Model #: 3408502
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | | Helical Interpolation | Plunging & Recessing | Profiling | Rampdown | Slotting | |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 1/2″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90° |
| Cutting Edge Material | Carbide |
| Body Material | Carbide |
| Coating | AlTiCrSiN |
| Decimal Equivalent | 1″ |
| Flute Count (NOF) | 5 |
| Measurement Type | Inch |
| Shank Type | Weldon |
| Connection Code Machine Side (CCMS) | Weldon |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
ECI-5 1.-1.5C.03VF4 IC608
Item #: EH569584285
Brand: Iscar
Model #: 3398400
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | Helical Interpolation | Plunging & Recessing | Rampdown | Shouldering | Slotting |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 0.03″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90 Degrees |
| Cutting Edge Material | Carbide |
| Maximum Feed per Tooth (fz(max)) | 0.0068 ″/tooth |
| Coating | AlTiCrSiN |
| Minimum Feed per Tooth (fz(min)) | 0.0026 ″/tooth |
| Flute Count (NOF) | 5 |
| Body Material | Carbide |
| Shank Type | Round |
| Decimal Equivalent | 1″ |
| End Shape | Corner Radius |
| Measurement Type | Inch |
| Usable Length (LU) | 1-1/2″ |
| Connection Code Machine Side (CCMS) | Cylindrical |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
ECI-5 1.-1.5C.125VF4 IC608
Item #: EH569584524
Brand: Iscar
Model #: 3398477
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1″ |
| Application | Helical Interpolation | Plunging & Recessing | Rampdown | Shouldering | Slotting |
| Connection Diameter Machine Side (DCONMS) | 1″ |
| Corner Radius (RE) | 1/8″ |
| Depth of Cut Maximum (APMX) | 1-1/2″ |
| Grade | IC608 |
| Overall Length (OAL) | 4″ |
| Tool Type | Solid carbide non center cutting endmills 90 Degrees |
| Cutting Edge Material | Carbide |
| Maximum Feed per Tooth (fz(max)) | 0.0068 ″/tooth |
| Coating | AlTiCrSiN |
| Minimum Feed per Tooth (fz(min)) | 0.0026 ″/tooth |
| Flute Count (NOF) | 5 |
| Body Material | Carbide |
| Shank Type | Round |
| Decimal Equivalent | 1″ |
| End Shape | Corner Radius |
| Measurement Type | Inch |
| Usable Length (LU) | 1-1/2″ |
| Connection Code Machine Side (CCMS) | Cylindrical |
| Applicable Material | | Steel | Stainless Steel | Cast Iron | Hard Materials | Hi Temp Alloys | |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
1-3/4″ × 1-1/4″ × 1-5/8″ × 4-1/2″ RHS / RHC HSS HSS Single End 2-Flute Center Cutting End Mill - TiCN
Item #: CE60C38917
Brand: Cleveland Twist Drill
Model #: C38917
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 1-3/4″ |
| Application | Finishing |
| Connection Diameter Machine Side (DCONMS) | 1-1/4″ |
| Tool Type | End Mill |
| Depth of Cut Maximum (APMX) | 1-5/8″ |
| Flute Type | Spiral |
| Overall Length (OAL) | 4-1/2″ |
| Decimal Equivalent | 1.75″ |
| Cutting Edge Material | HSS |
| Measurement Type | Inch |
| Coating | TiCN |
| Series/List # | HG-2-TC |
| Flute Count (NOF) | 2 |
| Cutting Direction (HAND) | Right Hand |
| Shank Type | Weldon |
| Single / Double End | Single End |
| End Shape | Square |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
DF4XLD0800N300
Item #: MB03539735
Brand: Mitsubishi Materials USA
Model #: 539735
| Product Specifications | |
|---|---|
| Cutting Diameter (DC) | 8 mm |
| End Shape | Center Cutting |
| Connection Diameter Machine Side (DCONMS) | 8 mm |
| Usable Length (LU) | 30 mm |
| Depth of Cut Maximum (APMX) | 12 mm |
| Neck Diameter (DN) | 7.85 mm |
| Overall Length (OAL) | 90 mm |
| Peripheral Effective Cutting Edge Count (ZEFP) | 4 |
| Coating | DF |
| Length Group | Long - Necked |
| Flute Count (NOF) | 4 |
| Measurement Type | Metric |
| Flute Helix Angle (FHA) | 30 Degrees |
| Series/List # | DF4XL |
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It